Breeze High Musical
 
 
 
 

PEOPLE LOVE BANANA ALMOND BREEZE. IT'S WEIRD HOW MUCH THEY LOVE IT.
THEY GO CRAZY FOR IT ONLINE.

SO, HOW DO YOU CELEBRATE THIS KIND OF FAN LOVE SO THAT IT GROWS AND GETS LOUDER AND MORE PEOPLE HEAR ABOUT IT, AND PRETTY SOON STORES CAN'T KEEP BANANA ALMOND BREEZE ON THE SHELVES? YOU MAKE A TIKTOK MUSICAL.

 
 
 

With a passion for musicals and but no talent for musicality, We wrote six acts and one-minute songs that told the story of a fiction high school made up of almond milk ingredients.

We sketched up characters, sets, and “acting tips” for each songs and scene. Then, we collaborated with artist Taylor Lee Nicholson to create handcrafted and homemade characters and sets to fit the lo-fi style of tik toks. Did I mention we had tons of fun and hid dozens of easter eggs throughout? See if you can find all the High School Musical and Twilight references.

Peep the full cut below!

 
 

BEHIND THE SCENES OF BREEZE HIGH

CLICK ‘EM 👇

TBWA\CHIAT\DAY LA 2021

CREATIVE DIRECTORS: BERT MARISSEN, JEFF O’KEEFE

COPYWRITER: JESSICA NUGENT

ART DIRECTOR: RACHEL FINDLAY