PEOPLE LOVE SEEING WHAT CAN BE DONE WITH LIMITED SUPPLIES AND UNLIMITED IMAGINATION. SO, TO DEMONSTRATE BEHR AS A LEADER IN DIY, WE CREATED THE FIRST-EVER SOCIAL MEDIA DIY COMPETITION SHOW TO CHALLENGE, ENTERTAIN, ENGAGE, AND INSPIRE TIKTOK’S GROWING DIY COMMUNITY. BEHR BECAME THE MOST FOLLOWED AND LOVED PAINT BRAND ON TIKTOK.